Digital Marketing Lead
Laz Badirwane
Sandton, Gauteng, ZA
14d ago
source : JobVine

Job descriptionWe are looking for a person to expand and lead our digital services.

As a manager of digital projects, youll work in a multidisciplinary team, alongside visual designers, project managers, researchers, and developers, to deliver world-

class, user-centered digital.

Our team is growing and this role is key to that.

It will involve working hard, drinking coffee and strategic thinking.Lead the digital strategy for Sub Saharan Africa all categories (Pharma, Consumer, Medical & Animal Health) -

building on the global digital vision.

Drive business transformation and deliver a seamless cross-functional digital experience for consumers and shoppers.You are10 -

15 years of working experience delivering digital projectsExperience with setting up and managing : Google AnalyticsGoogle Tag ManagerGoogle Search ConsoleGoogle DV360Google Campaign manager previously Double clickGood understand of search engine optimisation (i.e.

working knowledge of off-page and on-page SEO)Facebook, Ads Manger & Business ManagerGood understanding of CRM concepts and metricsExperience in projects web and developing for itYou are a social butterfly and love social media concepts and metricsPaid for advertising concepts and metrics make you very excitedGood understanding of email marketing and marketing automation technologyHighly analytical and able to derive meaning from data through A / B testing and optimisationExcellent writer and communicatorInterested in the evolution of digital and keep tabs on where it is goingYour Primary Responsibilities : Work closely with our marketing managers to develop their digital product / service strategy and roadmapDefine and lead projects through requirements sessions with clients and our internal teamsExplain complex things in a simple wayRun collaborative workshops with our staffDevelop digital products specific for the companyManage and grow digital maintenance contractsUnderstand the users needs and deliver digital products / services related to those needs on behalf of clientsWrite requirements documentation, costing and proposalsWork with technology and digital marketing partners to deliver digital projectsUnderstand the various technologies that would be used during some digital projectsProject manage technology, digital marketing partners as and when requiredTrack and report project success measurements and customer feedbackConsistently ensure overall product qualityBonus points if you can : Can create PowerPoint presentationsKnowledge of HTML, Java, WordPress, liquid, shopify, joomla and JavaUnderstand design principlesHave a working knowledge of Adobe

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