The roleTHE OPPORTUNITYAfrica is an important part of DLA Pipers vision to be the leading global business law firm.DLA Piper has a long history on the continent dating back over 20 years.
We have built an unrivalled presence and geographical footprint, that includes over lawyers operating from offices in 20 countries.
We have two fully financially integrated DLA Piper offices in Johannesburg and Casablanca, in addition to DLA Piper Africa, aSwiss verein comprising 18 independent law firms across the continent working with DLA Piper lawyers globally to deliver best-in-class legal services to clients.
Ranked Band 1 for Africa-Wide Networks by Chambers Global for the past seven years and awarded International Law Firm of the Year at the African Legal Awards in both and , our prominence on the African continent continues to be recognised.
In , we refreshed our Africa strategy. Delivered through five key pillars : People, Clients, Alignment, Quality and Technology & Innovation, our strategy underpins our vision to be the leading provider of legal services in Africa as an integral part of DLA Piper globally.
The Africa Marketing & Business Development (MBD) team plays a critical role in the delivery and implementation of our strategy and ultimately in our Africa business success both internationally and on the continent.
The team works with partners and lawyers from across our DLA Piper Africa offices, in addition to DLA Piper partners globally, to develop and implement a range of high-profile campaigns, go-to-market strategies and client development activities that seek to drive revenue growth, deepen client relationships, raise market profile and develop a sense of community within Africa that will lead to a stronger, more cohesive client service offering.
The team is part of a larger DLA Piper International MBD team based in locations across Europe, the Middle East and Asia Pacific.
It also plays a key advisory role working with each of our Africa member firms across the continent to help them to develop and implement place best practice MBD strategies within each of their respective markets.
Reporting to the Senior Business Development & Marketing Manager Africa, this role is an exciting opportunity for a Marketing & BD Coordinator to join a dynamic, fast-paced and growing team.
raise profile and strengthen its position in the market with respect to Africa; improve collaboration between the MBD community across Africa and win profitable business.
The role will take a primary lead with respect to DLA Piper Africas digital communications and events and will be a key liaison to our DLA Piper Africa offices across the continent.
The role will suit an experienced and ambitious Marketing & BD Coordinator looking to take the next step in their career, with a firm that can offer international exposure and development opportunities within an African environment.
MAIN DUTIES AND RESPONSIBILITIES : Marketing & communications : acting as support lead and / or coordinator on the development and delivery of a range of marketing and communication activities that contribute to the delivery of our Africa strategy.
This may include : events, legal directory and legal award submissions, sponsorships, website & digital content, external and internal communications, integrated campaigns and marketing collateral.
ensuring that all marketing activities are aligned to the firm's strategic objectives and that all materials produced reflect DLA Piper's Africa brand and adhere to the brand guidelines.
acting as Subject Matter Expert (SME) on the DLA Piper Africa brand and a primary point of liaison for the DLA Piper Africa offices on brand related issues.
Business Development : working with partners, lawyers and the DLA Piper Africa marketing team to develop business across Africa.
providing guidance to our DLA Piper Africa office marketing colleagues on the implementation of client targeting initiativespreparation of bids and tenders, including input of Africa related content into global pitcheshelping to ensure our BD messages are consistent across capability statements and proposal contentundertaking market research to support various targeting initiativesworking with other marketing colleagues, ensuring BD strategies and messaging is being shared between aligned teams across Africa, across our practice groups and sectors enabling strong and cohesive go to market tactics to be deployed.
primary responsibility for maintaining the DLA Piper Africa website, Africa-related content on the DLA Piper website and various DLA Piper Africa intranet sites, including reviewing content to ensure alignment with brand standards.
training of the DLA Piper Africa marketing community on MBD systems and marketing best practicesupporting the implementation across Africa of global MBD projects, systems, processes and infrastructure.
ensuring Africa credentials, awards and proposal content are kept up-to-date both within DLA Piper and on the DLA Piper Africa systems.
supporting on the preparation of internal reports.The job holder may be required to undertake additional duties from time to time.
experience of using InterAction / CRM systems would be beneficialhold a degree / CIM Professional Certificate in Marketing (desirable)demonstrate an ability to understand and identify with the firm and its objectives and values.