Senior Brand Manager – Marketing and Communications
Initiate International
Johannesburg
8d ago

A leading food and beverage manufacturer have an exciting job opportunity for a Senior Brand Manager to join their team in Johannesburg .

The Senior Brand Manager will be responsible for executing marketing campaigns; you will be responsible for managing and developing P&L and driving market growth

Your key job responsibilities as the Senior Brand Manager in Johannesburg will include :

  • Work closely with cross functional team members (e.g. Sales, Finance, R&D, Operations, agency partners, etc.) ensuring system alignment and activation of brand strategy
  • Build sustaining and collaborative relationships with key internal team members and agency resources
  • Take a leadership role in driving strategy insight, partnership and program development for a key customer. This includes working with a Customer Focused
  • Team to drive key programs that deliver HICS (highest impact on customer success)
  • Development of the annual plan and long term vision
  • Implement learning from key analytic resources to drive more efficient and effective targeting into Creative and Contact Strategy
  • Continuous improvement based upon personal learning and stretching that results in lifting the skills of the entire marketing team
  • A positive, team-oriented attitude that contributes to the overall culture of the marketing team and perception of the marketing team within the organization
  • Perform evaluations of key marketing programs determine how to best allocate and invest company resources to build the Brand as a result of that evaluation
  • Serve as the internal Champion for ideas that move business, communicating succinctly and gaining the support of Senior Management
  • Requirements for this Senior Brand Manager job in Johannesburg :

  • Bachelor’s degree in related field
  • A MBA would be highly advantageous
  • 7-10 years of brand / product marketing experience
  • Experience in addressing the needs of consumers and retail customers while successfully delivering brand building programs
  • Demonstrated success in growing brands
  • Apply
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