Automotive company seeking a Product Manager Specialist to start immediately. Marketing qualification essential. 5-8 years experience in Automotive Aftermarket smarketing / Product experience in a similar position.
Identify new Product categories. Define range / applications / target pricing / target gross margin (Pricing Analysis). Coordinate market research with Marketing & Sales department (Market Analysis).
Conduct parts evaluation and studies. Approval of all specifications, componebts (Product and Marketing synergy) Liaise with all customers in order to clearly convey detailed project involved.
technical product knowledge)
Statistical background and ability to interpret data meaningfully. Customer orientated. Ability to negotiate at executive level.
Good communication skills. Report writing on a weekly basis. Bilingual-Afrikaans / English.
Sales planning creation and analysis of detailed forecasts. Segment forecasting based on competitor activity and trend / cycle analysis.
Analysis of pricing in relation to competitors product offering. Management of audit requirements with regards to pricing functions.
Analyse the positioning of Company products and competitors to identify strategies for differentiation and increased sales and market share.
Participate or lead Product Development projects, (includes market research, data management, forecasting, pricing, profit and loss, promotion materials, market preference evaluations etc).
Ensure information exchange between Sales, Quality, Technical, Production, Finance, Distribution. Ensure product support for existing products e.
g. Training, Catalogue, Promotional Materials, Presentations. Analysis of product life cycles. Demand analysis by product line.
Market demand calculation. Benchmark product to maximize business value from product. Analyse and map car park to current products.
Advise sales force of demand by region. Advise management of opportunities that they might not have taken advantage of.