Company DescriptionLeo Burnett was built on a simple belief. That the most creative, most effective and most powerful work has people at its coretheir needs, wants, dreams and hopes.
Its a belief that can be seen in action in everything we make.QualificationsThis exciting role is for a Senior Strategist in our Johannesburg office.
If you have the appetite to make work that works, lead established brands, and build a strategy team in your vision, this is the opportunity you have been waiting for.
This is a senior and visible strategy position with exposure to client CMOs as well as working with well-respected industry leaders within the Publicis Groupe across multiple internal business units- from traditional creative, to digital and content strategy within the Publicis Power of One model.
ResponsibilitiesAct as the strategic lead and brand custodian on the specific PO1 brand in partnership with the Managing Partner and Creative lead.
Articulate and interrogate client needs based on the brand and business strategy, as well as ensure ongoing engagement with client around their business needs.
Use research to create original and innovative insights and provide a high-quality interpretation of research findings.Understand commercial context of brand communication as well as the need to measure and track effectivenessUnderstanding of ATL, BTL and digital channel strategy to enable end-to-end solutions for clientsLiaising with strategic counterparts at partner agencies to ensure alignment and understanding of the strategy, as well as ensuring the various disciplines remain on track.
High-level understanding of digital transformation and marketing automation and being able to partner with specialists in this areaWorking with and inspiring the team to produce a clear and directional strategy that is founded on commercial and consumer insightsGuide the team beyond the brief through an in-depth understanding of client business needs as well as consumer needsWriting and collaborating on inspiring creative briefs, from a day-to-day business POV, as well as proactive.
Develop, construct and present compelling strategies to clientsProvide relevant target market insights across various consumer categories, and beyond South Africa into broader Africa.
Provide input into optimising the customer experience and ensuring brand consistencyConstantly monitor campaigns and projects to ensure they adherence to the set strategic directionConstantly raise the standard of strategic output across all client accountsInspire a culture of strategic thinking and innovation throughout the strategy department and the wider agencyLead and present the outcome of strategic work for new business pitchesProactively monitor your clients brands and industries so that you are able to share with client and the team, positioning the agency as a thought leader and opening organic growth opportunitiesBe able to problem-solve and be resourceful to tackle even the most unusual marketing briefsBe able to exercise strategic principles and structured thinking to tackle business development projects assigned by client and / or non-marketing communication briefsQualifications / ExperienceMarketing / brand / consulting communication experience of 10+ yearsRelevant marketing / communications diploma / degreeHands-on experience with online marketing tools and practicesStrong understanding of media strategy and planningExperience in developing, managing and presenting solutions within a creative environmentProven ability to create cross-channel and content strategiesFMCG experienceAfrican ExperienceAdditional InformationPersonality Solution orientatedCuriousComfortable in a high performance, fast-paced environmentOpen and active team playerGreat communicatorTrustworthyPlease note that only shortlisted candidates will be contacted.
Should you not hear from us within 2 weeks after submitting your application, please consider your application as unsuccessfulPublics group is proud to be an Equal opportunity employer and prohibits any forms of Discrimination or Harassment.
We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity plan.
All appointments will be based on Qualifications, experience and best fit but preference will be given to all affirmation action candidates or designated groups.