A conservation company seeks a Digital Fundraising Officer.
Together with the team, the company acquires once-off supporters to convert them into regular supporters.
This ensures sustainable income to support campaigns and projects.
Moreover, the successful candidate will align processes and projects with the Head of Fundraising and the international Digital Fundraising team.
Responsibilities : Content creation and executing targeted fundraising, leading generation and conversion campaigns on social media and other online advertising platforms, and ensuring the highest possible ROIImplementing advanced tools to optimise social media advertisingDeveloping donor journey e-mailers based on behaviour and other analytical insight to reduce the attritionSegmenting supporters in a CRM including GDPR compliance, assessing previous results with insights on donor behaviour and tracking current campaign for conversionsCollaborating to upgrade existing gifts, reactivating lapsed donors and upgrading once-off donors into regular giving donors through segmented e-mail and telemarketing campaigns, ensuring communication is targeted, effective and relevantReporting to the Head of Fundraising to populate and monitor the performance of campaignsSupporting the development and implementation of a long-term digital fundraising strategy and the overarching fundraising goalsRegular knowledge and tactics sharing with the communications department to stay up to date with social media and fundraising market trends
Relevant qualification in digital marketing or e-commerce fieldsExperience in sales through digital channels or online donationsExperience with an advanced CRM system such as Salesforce or equivalentSeveral years of proven experience with Facebook and Google display advertisingSolid knowledge of Google Analytics for website tracking and improving user experience as well as Google Grants (AdWords)Facebook PixelTracking audiencesCreating custom audiencesBuilding lookalike audiencesKnowing the difference between conversion awareness and traffic campaigns fundraisingFluent in written and spoken English and AfrikaansProficient in MS Office 365