Head of Marketing - Sports Entertainment Platform
Viv Gordon Placements
1d ago
source : JustTheJob.co.za

Previously disadvantaged candidates will be given preference.We have an absolutely terrific Johannesburg opportunity at a renowned sports / gaming entertainment platform for a seasoned professional with deep Marketing knowledge and expertise to step into the role of Head of Marketing.

As Head of Marketing, you will have overall accountability and responsibility to lead the brand’s marketing plans. This will include the development of strategies relating to brand management, advertising and promotions, customer acquisition, activation, and retention with the aim of maximising revenues and market share.

The successful candidate will be required to partner and collaborate with cross functional teams to develop and deliver a customer centric strategy.

Utilising data insights and analytics, you’ll deliver superior, personalised customer experiences with measurable results.

This exciting role will see you positioning and promoting the brand image and brand reputation in the public domain whilst enhancing Digital Marketing capabilities and content across channels.

In addition, you will manage the dynamic Marketing team with the view to building engaged and focused marketing talent to support the Company’s future vision.

  • This is such an exciting opportunity, don’t miss it!ResponsibilitiesMarketing strategyDevelop and deliver marketing strategies for the brand to acquire new customers whilst managing the retention of existing customersDevelop strategic customer marketing and promotional plans with appropriate customer data analytics and business intelligenceEffective delivery of integrated marketing capabilities (processes, people, standards, technology, digital expertise, customer data insights and analytics) to support the strategyChampion the customer value proposition, experience, and insightsLeadership, strategic communication, positive positioning and ongoing management and protection of the brand and online brand reputation through proactive, positive coverage, and effective media relations with broadcast, digital, print and media channelsDrive a best-in-class customer insight culture that provides an understanding of who the brand’s customer is;
  • their experiences and preferences; communicating key messages to defined target audiencesLead the digital marketing strategy in reshaping the customer user experience through digital interactions, ensuring player engagement platforms (websites, apps, mobi-sites) are optimised to deliver on the strategyPrepare, submit, and manage the marketing budget and spend.

    Brand and reputation growthBuild a strong, solid, and consistent brand identity for the brand locally and into Africa, including the creation of international exposure and measurement of the ongoing equity of the brand, making adjustments as necessaryDirect a strong and consistent brand identity in promoting the company’s reputationParticipate in hosting high-interest Company events and attend relevant industry events to build relationships and promote brand reputation and awarenessCustomer acquisition and retention campaigns are driven to grow the brand via multiple distribution channels to multiple audiencesDrives a customer experience culture with relevant marketing interventions to acquire and retain relevant target marketsThe Customer Value Proposition and experience across operations reflects the brand and Company values.

    Governance and sustainabilityEnhance standards across marketing operations in line with leading practiceEnsure internal / external risks to the business growth are identified, monitored, and managed through marketing management teamsEffect leadership and direction to mitigate risks affecting business growth and brand reputationEnsure compliance to relevant legislation and regulations e.

    g., CPA, POPI, etc.Deliver relevant marketing and exposure on corporate responsibility initiatives, specifically regarding Responsible Gambling.

    Stakeholder relationship managementEnsure relationship agreements with key suppliers, business partners and sponsors are built, negotiated, and managed to achieve the business objectives and leverage new opportunities and joint initiativesEnsure relationships with partners and sponsors across the business are aligned and synergies maximisedLead communication plans to ensure all business operations understand the vision and anticipated standards for marketing and brand growthIntegrate marketing to ensure synergy and integration on objectives, promotional campaigns, and messaging across channels.

    People leadershipDemonstrate vision and inspirational leadership to enhance employee engagement and motivation within the marketing functionDevelop a performance-driven culture that is nurtured and achievedCompetent, motivated, and rewarded marketing teamDevelop succession and talent plans to continuously develop and promote a solid talent pipeline for the future of marketingEnsure effective employee relations throughout the operations are monitored and managed as requiredDevelop, coach and retain high-performance marketing talent.

    Problem solvingMakes highly complex decisions based on broadly defined policies and objectivesApplies judgement and adapts solutions through analytical, interpretative, evaluative, and innovative thinkingCommits to calculated risks and action that are based on logical marketing assumptions that take into consideration resources, constraints, and organisational valuesDeals with complex marketing and organisational problems with multiple causes and effectsAbility to lead and provide direction in a constantly changing environment.

    AccountabilityResponsible for providing input and direction to medium-term strategic plansSets business targets, frameworks and objectives for the department and contributing to the business strategyApplies knowledge and exposure of leading practice in auditing processes and practicesPrime accountability for the reduction of corporate risk, and sustainable development and growth within the businessOptimise and streamline existing systems and processes to support the business strategy in terms of cost efficiency, managing risks and improving the service offeringThere are guidelines / policies and procedures in place to be followed, but the incumbent needs to constantly consider ways of improving sustainability, business growth, reputation, and profitability.

    RequirementsThe successful candidate must have / be : B degree in marketing, or communicationsPostgraduate degree or an additional Business Degree is an advantageAdditional marketing certifications are a plusA minimum of 15 years’ experience in Marketing, preferably with exposure to the online sports betting and e-gaming marketExperience with online casino / poker / bingo / sports betting marketsHands-on experience with CRM and SEO tools like Google Analytics, Google AdWords, Smartico, WebTrends, Trello, etc.

    A track-record of effectively leading integrated marketing teamsAn unwavering commitment to quality operations and data-driven program evaluationIndustry and corporate knowledgeMarketing research and insightsFinancial & Business acumenVendor and contracts managementDigital acumen, web, and data analyticsDigital and social media marketing expertiseIn-depth knowledge of big data analysis and reportingDeep understanding of affiliate marketingAbility to handle executive-level presentationsStrategic ThinkingInfluencing and networking skillsManaging customer and stakeholder relationshipsProviding directionDecision-making skillsEmotional maturityLeading peopleManaging riskAble to travel to all units in SA required on a regular basisAble to work in line with operational requirements (including weekends, public holidays)

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