An opportunity exists for a Digital Marketing & Content Co-Ordinator to join our Marketing Team based in Johannesburg. The main purpose of this role is to optimize the online marketing campaigns in order to ensure customer engagement.
The Digital Marketer & Content Co-Ordinator reports directly to the Head of Marketing. This position is responsible for planning, execution and optimisation of online marketing efforts for the Kawena brand.
The position is also responsible for creating, editing and posting online content using a variety of electronic devices and tools for use across multimedia and multi platforms.
Internal Liaison takes place with all internal departments. External liaison takes place with third party suppliers.
Qualifications, Skills and work experience :
Must be fluent in Portuguese Speak, Read and Write (Non-negotiable)
Grade 12 or equivalent (Essential)
Relevant tertiary qualification in Marketing / Journalism / Advertising (Essential)
3 years’ experience as a Digital Marketer (Essential)
Experience with B2C social media, Google AdWords and email campaigns and SEO / SEM / Growth hacking (Essential)
Experience with Facebook Ad Manager (Essential)
Experience using Content Management systems (Essential)
Knowledge of Online Advertising Platforms (ideally Google qualified & holding industry related qualifications e.g. HubSpot, Hootsuite, Facebook Blueprint)
Knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)
Working knowledge of ad serving tools (e.g., DART, DoubleClick)
Knowledge of marketing & communication processes
Knowledge of social media platforms
Technical knowledge of reporting on multiple media platforms
Duties and responsibilities (include but is not limited to) :
To build online brand awareness in order to drive sales.
Create and optimise online adverts through Google AdWords (search, display, mobile, video), Facebook and other platforms to increase brand awareness and drive sales.
Be actively involved in Search Engine Optimization efforts (content, keyword, image optimisation etc.)
Create and add UTM tags or similar onto material and all online advertising platforms
Generate innovative ideas to reinforce our marketing campaigns across digital channels
To develop engaging content for online platforms
Translate media plan into a digital campaign by ensuring correct dates, targeting, budgets, objectives and placements are applied
Manage the content strategy, including copywriting and website updates
Write engaging and shareable content across different platforms, including social media, websites and emails
Create unique, relevant and engaging content for all digital platforms
Ensure content that is well researched, accurate, balanced and well written
Prepare online newsletters and promotional emails and organise its distribution
To plan and monitor the ongoing presence on social media and website in order to grow the market base
Stay abreast of online marketing trends and keep strategies up to date
Identify improvements in order to improve customer experience with online platforms and optimize on an ongoing basis
Brief technical updates to the development team, review and testing of deliverables
Collaborate with designers and outsourced suppliers to improve user experience
To monitor, measure and report on digital marketing initiatives
Navigate and dive into Google Analytics, Facebook Insights and other digital analytics tools to extract and build on performance intelligence
Measure performance of digital marketing efforts using a variety of Web analytics tools (WebTrends etc.)
Provide launch reports and regular interim as well as monthly reports
To manage own professional and self-development.